Posters are large sheets of printed paper with advertisements or announcements and mass produced for public display. They usually consist of colorful images and brief text or identifying trademark. They are produced with the commercial purpose of advertising products or publicizing events. Theatrical poster is a poster used for advertising a show or play. Printing company theatrical poster often has realistic illustrations of scenes of plays, operas, or burlesques that are advertised.

Early printing company theatrical poster was literal, straightforward and relatively unimaginative. Until 1867 when French Jules Cheret produced a theatrical poster announcing a theatrical performance, the art of poster begin to realize its full potential. He began the remarkably innovative way of printing theatrical poster. Idealized figures that emphasize prettiness, vitality and movement were depicted onto the theatrical posters that Cheret had made. His methods gave rise to visually charming poster art that directly appealed to the senses and was understandable to those illiterate readers. He made his illustration the dominant feature of the printing company theatrical poster and the role of the text was reduced to relatively minor, explanatory one.

Printing company theatrical poster was printed utilizing lithographic technique creating lively, mobile images. Cheret sense of design, free-hand style and his ability to smoothly incorporate written messages into his picture were skills combined to produce posters that attracted immediate attention and interest. These posters contained unusually large amount of lettering which brought the advertising component of designs into prominence. More detail, unframed scenes of figures and depicted invited were used by Cheret in the printing company theatrical poster.

Printing company theatrical poster is created with artistic design through the aid of the technology advances in computer design which allows the creation of stunning full color pictures and graphics. The printing company has the innovative design that transforms ideas into a practical effective theatrical poster.

Printing company theatrical poster is issued for a movie or by a movie studio or by another company authorized by the studio to display in an actual theatre at the time of the films’ original release. Theatrical posters were usually issued in folded pattern while the newer posters are always issued in rolled patterns. The original theatrical posters are printed in limited quantities, making them truly rare. Posters are not meant to be saved as they were supposed to be returned to the studio or destroyed after the initial use. Some printing company theatrical poster reprints are authorized by the studio and though usually differ significantly from the studio issues and are easy to spot.